Google Ads Course in Ghazipur
Master Pay-Per-Click (PPC) Advertising, Search Ads, Display & YouTube Video Campaigns
Key Skills & Learning Outcomes
Launch profitable Google Search ad campaigns with high Quality Scores
Implement flawless conversion tracking using Google Tag Manager
Reduce cost-per-click (CPC) and eliminate wasted ad spend
Manage client ad budgets confidently as a certified media buyer
Tools You Will Master
Course Syllabus & Curriculum
Search Campaign Fundamentals
- Auction dynamics & Quality Score
- Match types (Broad, Phrase, Exact)
- Negative keyword architecture
- Ad copy writing & asset extensions
Conversion Tracking & Google Tag Manager
- GTM container installation
- Lead form & phone call conversion tags
- E-commerce purchase tracking
- Attribution models
Display, Performance Max & YouTube Ads
- Performance Max (PMax) campaign setup
- Display network remarketing
- YouTube in-stream video ad creation
- Audience signals & segmenting
Bidding Strategies & Campaign Scaling
- Target CPA vs Target ROAS bidding
- Budget allocation & bid adjustments
- A/B split testing ad copies
- Client pitch decks & audit reports
Frequently Asked Questions
Q: Do we work on real ad budgets in this course?
Yes! Students learn how real ad campaigns are funded, monitored, and optimized with live demonstrations.
Q: Will I get Google Ads certified?
Yes, we prepare you for official Google Ads Search and Display certification exams during the course.
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Course Summary
- Duration: 2 Months
- Training Mode: Classroom & Live
- Location: Saidpur, Ghazipur
- Lead Trainer: Mr. Chandan Yadav
- Certificate: MSME Registered
- Job Placement: 100% Support
Visit our Saidpur campus for a free career counseling session and campus walkthrough.